Nayanthara had a successful year back in 2015 with consecutive super-hits earned her the name of Lady Superstar. With all her movies doing tremendous business, Nayanthara was at an all time high in her career. However the year 2016 and 2017 was not very kind to the lady superstar as many of her films did only average business at box office and few movies bombed miserably. Her movies like 'Thirunaal', 'Dora' were a disaster in the box office while other movies like 'Idhu Namma Aalu', 'Kashmora' did a very average business.
Her latest movie 'Imaikkaa Nodigal' which is directed by Ajay Gunamuthu of 'Demonte Colony' fame also has Atharvaa and Anurag Kashyap playing important roles. The movie is said to be a thriller based on the kidnap of a child and Nayanthara portrays the role of a CBI officer and a mother. Inspite of the good response that the first look and teaser managed to get from the social media, it seems the distributors are hesitant to buy this movie for a high price due to the poor performance of Nayanthara movies in the recent times. This just makes us wonder if the Nayanthara factor had diminished in the market.