Leading multiplex operator plans to double its screen count.

PVR Cinemas, one of the leading multiplex operators in India is planning to double its screen count in the next five years. According to Nitin Sood, the CFO of PVR Cinemas, PVR is trying to increase its presence and screen penetration in the country and there by will make the current screen count of 570 to over 1000 in the next five years. PVR which is currently operating in 50 cities across India will extend its reach to over 90 cities as part of this expansion program. The total revenue of the multiplex operator is expected to reach 4500 Crores from the current 3500 Crores once the screen count reach 1000 across the country.